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Custom packaging
You’re facing an important decision. Which packaging fits your product and brand best right now? The choice between a standard solution or customized packaging is crucial and can have a major impact on your success. It may feel like a complex balancing act with many uncertainties, but we are happy to guide you to find the ideal balance. At our family business, we understand that every situation is unique and that you are looking for reliable advice.
Why the right packaging is more than just a shell
Packaging is so much more than just a protective layer; it is your silent salesperson on the shelf. Research shows that packaging influences as much as 70% of in-store buying decisions. It is the first impression, the story you tell even before your product has been tasted or used. In addition, consumers increasingly want to make sustainable choices: 77% of them are willing to pay more for brands that are environmentally conscious. This means that your packaging should not only protect and present your product, but also convey your values.
At MultiTray, we offer you the expertise and flexibility to find exactly the packaging that makes your brand shine, whether that’s a quick standard solution or a unique custom design.
When to choose a standard solution
Sometimes speed and efficiency are essential. A standard solution may then be exactly what you need. Think of times when time is tight, or when you want to get a new product to market quickly. Standard packaging is often available up to 50% faster than custom solutions because the molds already exist and the production process is streamlined. This also saves you in start-up costs; the initial investment in tooling can be up to 30% lower.
This is ideal for:
- Fast launches
If you want to get a product to market quickly. - Cost-conscious
If your budget is limited and you’re still looking for quality packaging. - General Applications
For products that do not require extremely specific protection or unique presentation. - Test Phases
To test a new product in the market without large investments.
Our wide selection of over 220 existing dies offers a wealth of options for a variety of industries, from fresh produce to confectionery. This means you often have a surprising amount of choice within the standard options.
The undeniable advantages of custom packaging
But what if your product is unique? What if your brand identity is so strong that it calls for packaging that is truly different? Then custom getting out of the way. The global custom packaging market is growing rapidly, highlighting the increasing demand for distinctive solutions.
Custom packaging is an investment that pays off in many ways:
- Brand distinction
Your product stands out on the shelf. Customized packaging increases brand recognition by up to 80%, which is essential in a competitive market. Your packaging tells the story of your confectionery and makes it irresistible. - Perfect fit and protection
With a perfect fit, you reduce product damage by up to 25%. This is especially important for delicate products such as chocolates, which must land safely and irresistibly on the shelf. Here, a good mold is the basis for your perfect packaging. - Increased sales
Companies that choose custom packaging see an average 72% increase in sales. Consumers appreciate the attention to detail and the unique experience. After all, the right packaging is your best salesperson.
The process of customization, from 2D and 3D packaging design to the final thermoform process, ensures that every millimeter of the packaging precisely matches your needs and product. This includes innovative mold design and developing a topseal packaging that really prolongs the freshness of your products.
Here's how to make the best choice
Finding the perfect balance is all about asking the right questions. What is most important to you right now? Is it speed, cost savings, brand differentiation, product protection or sustainability?
Ask yourself the following questions:
- Objectives
What do you want to achieve with packaging? Quick to market, maximum brand perception, shelf life extension or a combination? - Budget and time
How much can you invest and how soon should the packaging be ready? - Product Features
How unique is your product? Does it need specific protection or are there specific requirements such as Smart Atmosphere Control for fresh produce? - Scalability
Do you plan to produce on a large scale or is it a smaller run?
We believe in a no-nonsense approach and transparent cooperation. We are happy to help you choose the right materials for strong and durable thermoform packaging and ensure that your packaging meets the regulations and compliance for food contact materials.
Together towards the best solution
At MultiTray, we pride ourselves on our years of experience and the passion we put into creating innovative packaging solutions. Whether you choose the efficiency of a standard solution or the unique distinctiveness of customization, we are here for you. We enjoy working together to make your vision a reality, with a focus on quality, sustainability and a personal touch.
Still have questions or want to discuss options for your product? Then please contact us or request an quote. We are happy to help you find the perfect balance.